Hiba - The Blog

The April-May-June, 2012, issue of "Hiba" is out. Through these three thought-provoking articles, we offer you a peak into the magazine. To read the entire "Hiba", call our office (012-3-534-3757) for ordering your copy.
 

(1) "A Question of Identity" by Amreen Rehman
“Roti, Kapra, Makan and sex! Yes, sex! These are the basic human needs of today that motivate a person to do something. Our politicians have not been successful, because they have failed to address these basic human needs. Maslow’s theory of hierarchy of needs ignores the sex aspect…” The debate goes on in the classroom.

"Now we will watch some interactive videos that will depict human behaviour,” the teacher announces. Next, I see some advertisements revolving around nudity and sex, followed by a useless discussion on how these ads promote successful brands.

I am sitting in a marketing elective course known as Consumer Behaviour, but sex is all I’m hearing. As I look around, I see students of both genders, of my age, comfortably and casually watching, laughing and taking part in the discussion, leaving me bewildered and confused.

“Am I the only one feeling ashamed to be part of such a group? Have we lost all our values and morals?” I wonder. ...read more...

(2) "From Paper to Pixels" by Tooba Asim
Don’t have the time to go and buy the original text of Shakespeare’s Othello for the school project? Or would you rather spend that money on something else? Fret not for now you can get that and millions of other books ‘free of cost’ in the ‘land of unlimited possibilities’ - the Internet.

E-mail has changed the face of the entire mailing system. E-banking, e-commerce, e-shopping and other such electronic equivalents of conventional means have revamped the way things worked. And now, e-books are making inroads in the world of paper and ink.

Electronic books, better known as e-books are defined as the ‘electronic equivalents of conventional books’. Technically speaking there can be quite a lot of forms an e-book can take; image files, rich text format, hyper text mark-up language, CHM format, etc. To put it simply, it’s text on screen or text read aloud.

So what is it about them, which makes them so interesting, or rather advantageous? ...read more...

(3) "Pro-activity = A Peaceful Marriage" by Umm Isam
A world famous business and family consultant was in the middle of an important meeting and things were running behind schedule. He received a note from his wife that she needed to speak to him urgently. The counselor stepped out to take the call. His wife impatiently reminded him that they had invited guests that evening and that she needed him to be home on time.

The counselor, already facing a tough day at work gave into the pressure of the moment and rudely told her off. When he was walking back into the boardroom he realised his mistake. But the curt words had already been spoken and the relationship was stressed.

He tried to wrap up what he could and hit the road to reach home. In the privacy of his car he stepped back to observe his behaviour without being defensive. As he stood apart from his own life, and replayed the conversation in his mind, he realised that he had been wrong. He understood his mistake, and prepared himself to make necessary changes and improvements. ...read more...